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The wrong words: how one bank got it wrong

Social media fail - how a mega bank chose the wrong words. #Mondaymotivation or #Mondaymoneyshaming? That was the question on many people’s minds when they saw Chase Bank’s attempt at relatable...

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Connecting with credibility – The right way to lighten your tone of voice

Since the global financial crisis in 2008, we’ve observed a marked change in how financial brands communicate with their retail audience. Almost all leading banks and insurance companies have answered...

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Why tone of voice is as important as the words you use

Everyone encounters this reality sooner or later and for me it was while preparing for job interviews. It was made clear to me that I could be the most qualified...

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