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Common sense SEO for the long term

You don’t have to look very far these days to find someone banging on about algorithm changes at Google and Facebook and predicting that the (digital) world as we know...

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Reviewing the SEO situation

Good reviews, bad reviews, does anybody care? Well yes. Actually almost 90% of us are influenced by reviews when it comes to booking and shopping online. Whether we’re booking a hotel,...

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SEO tips for your product descriptions

Making your product descriptions Google friendly is one of the easiest ways to increase traffic to your site. Around 12% of retail sales are made online, and this figure doesn’t include...

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The big bad world of copywriting, made good

When meeting people for the first time – be it at a networking event, a neighbour’s barbecue or down the local pub for post-work drinks – one of the first...

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Ten tips for writing better online content

Have you been waiting for someone to condense everything you need to know about how to write digital content into one witty blog post? The internet is a crowded place –...

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When is it time for a website content re-write?

Refreshing web content is an important process. Establishing when and how to do this can be difficult though, and there are a few questions you need to ask yourself. The...

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Your audience v. Google: who are you writing for?

Billions of searches happen every day on its platform, and with over 65% share of the search market, Google demands your attention. But with every update to the Google algorithm...

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Three ways to make your travel content go viral

It may seem like your ability to produce viral-worthy content is as far away as the destinations you're pushing, but all successful travel campaigns have several things in common that...

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Why inbound marketing is taking off in the travel industry

Inbound vs outbound Traditional - or outbound - marketing, involves reaching out to consumers, for instance through cold-calling, direct mail, paid advertising and sponsorship. Today, many companies choose to rely...

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Five reasons why your company blog is failing

Blogs are a great way of building a following for your business. They give you the chance to broadcast your voice to the wider world as well as explain what...

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