/ #saywhatyousee

What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.



The language of finance: how you should write your corporate reports

The new language of finance is increasingly central to reporting and corporate communications, with a focus on honesty and transparency to build trust among stakeholders. Integrated reporting As well as redefining the...

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We’re recruiting: Junior copywriter

We're recruiting: Junior copywriter The company Stratton Craig provides industry-­leading written communications. We’ve been helping clients in all sectors to develop brand language and tone of voice, increase brand awareness, communicate with...

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Four reasons why your law firm needs a content editor

Wigs. Latin. Long and complicated terminology. There are few professions more exclusive and seemingly inaccessible than law. But law firms are realising that when it comes to marketing they need...

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Don’t just curate, create: lessons from Robert Walters

Modern day recruitment is evolving at an unprecedented rate. Never before has content marketing played such a leading role in a sector with sales at its heart. Today, recruitment agencies...

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Legal marketing: Act like a law firm, think like an editor to pull in clients

We recently wrote about the editorial issues that are holding back law firms, and how with a proper editorial function, they can make their expertise clear for all prospective clients...

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Wake up and see the copy returns

Here are four ads that captured our attention in May… 1) Crowdcube.com - investment in salad Financial ads can be funny and unconventional, as crowdcube.com proves on the Tube.   2) Marsh &...

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Nine meaningless travel expressions and how to avoid them

Travel writing is not an easy task. There’s often so much to talk about and just not enough space to include everything. It’s important to add value with every word...

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SayWhatYouSee: Stratton Craig's caption competition

Following on from Nina’s blog ‘How to get more people to share your photos’, we’re launching our very first caption competition, entitled SayWhatYouSee (#saywhatyousee). Each month we’ll be looking for...

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