/ Legal Copywriting
What’s new with us? What’s new in content? Welcome to Stratton Craig's blog.
30 Jan 2017 | Content marketing | Content strategy | Copywriting | Digital content | Legal Copywriting | Stratton Craig
What 2017 looks like for the legal industry
We’re already a month in to 2017 and what with the Supreme Court Brexit ruling and new policies flying in from President Trump, the legal industry is in the spotlight. In...
2 Aug 2016 | Business stories | Copywriting | Corporate reporting | Financial copywriting | Legal Copywriting | Jack Craze
Steadying the ship: The importance of communication in uncertain times
During times of uncertainty and change, good employee communications are essential for organisational stability. Following the EU referendum, the UK has been plunged into social, political and economic turmoil. Jobs are...
1 Apr 2016 | #saywhatyousee | Content marketing | Content strategy | Copywriting | Legal Copywriting | Stratton Craig
Four reasons why your law firm needs a content editor
Wigs. Latin. Long and complicated terminology. There are few professions more exclusive and seemingly inaccessible than law. But law firms are realising that when it comes to marketing they need...
15 Mar 2016 | #saywhatyousee | Content marketing | Content strategy | Legal Copywriting | Stratton Craig
Legal marketing: Act like a law firm, think like an editor to pull in clients
We recently wrote about the editorial issues that are holding back law firms, and how with a proper editorial function, they can make their expertise clear for all prospective clients...
9 Mar 2016 | Content marketing | Legal Copywriting | Stratton Craig
What great legal content looks like, with an example
More and more law firms are adopting a content marketing strategy to showcase their expertise. They know how effective it is at attracting new clients and strengthening relationships with existing...
23 Feb 2016 | Content marketing | Content strategy | Copywriting | Legal Copywriting | Stratton Craig
Legal challenge: the editorial issues holding back law firms
Compared to businesses in other industries, law firms have fewer opportunities to differentiate themselves from competitors, as their sector is so information-based. Knowledge is one way they can lift themselves...