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The Oxford English Dictionary has announced that the word of 2013 is ‘selfie’. At first listen, it sounds as annoying as the action it denotes – taking a picture of yourself. But ‘selfie’ is also an example of language’s malleability, and the frequency with which it’s used means copywriters can’t afford to ignore it, along with a host of other new terms.
‘Selfie’ fought off tough competition to take the top spot. It was chosen because of the speed with which it’s taken off – in the last year, use of the word in the English language has jumped by 17,000 percent. Fittingly, the first use of the word has been traced to an online forum back in 2002.
Below you can find some of the other contenders for word of the year – terms that every contemporary copywriter should know:
If you need a team of copywriters with a real grasp of today’s English language, contact Stratton Craig to find out more about our services.